LINAK Privacy Policy


Please read our Privacy Policy carefully. By continuing to use our services, it is assumed that you accept the terms and conditions of our Privacy Policy.

Thank you for spending time reading our Privacy Policy. With this policy we will explain what, how, and why we collect information when you communicate with us, use our services, or visit our website. We also describe the specific ways we use and disclose the information. We fully respect all wishes for confidentiality of personal data that is disclosed to us and we are aware of the need for appropriate protection and management of any personal data we receive. We will never sell information about you and other users.

Who are we?
The LINAK Group is an international company engaged in designing and manufacturing electric linear actuator systems. LINAK A/S is based in Guderup, Denmark and is represented in several countries all over the world through either subsidiaries or distributors. You may find a list of the LINAK group of companies here: LINAK subsidiaries and distributors worldwide.

The website is controlled by LINAK A/S, unless it identifies in its terms or otherwise that it is controlled by another LINAK entity.

What personal data do we collect about you?
LINAK collects personally identifiable information such as names, addresses, email addresses, phone numbers (if provided), and the interest you have in our products. These types of data are only collected when you provide such data voluntarily to us and/or when you have given your consent.

We may collect other types of data in various ways: LINAK records information submitted via the contact form on the webpages for the purpose of processing your comments, questions, or suggestions or when you subscribe to our newsletters.

We automatically collect data about your visits to and usage of our website. The personal data may include your IP address, operating system and platform, type of browser, browsing activity and other data on how you interacted with our website, such as clicks you have made on LINAK ads prior to visiting our webpages and/or contact forms.

We work together with third parties (including business partners, sub-contractors, analytics providers and search information providers) and may receive anonymous information from them. Our distributor of online newsletters tracks your activities when opening the newsletter.

We kindly ask you not to send us any sensitive personal data such as information related to racial or ethnic origin, political opinions, religion or other belief, health, biometric or genetic characteristics, criminal background, or trade union membership. We will not collect such data from you unless you give us your consent or we are required by law.

Our business and related services as well as the webpages are not intended or designed to attract children.

How we may use your personal data:
Your data may be processed for the following purposes:

  • To contact you regarding sales and services
  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with products and services that you request from us
  • To carry out surveys about how to improve our service to you
  • To improve our services
  • To customize and optimize our marketing activities so that you only get information within your area of interest
  • For other purposes directly requested by you

With whom do we share your personal data:
LINAK may disclose your personal information internally to any LINAK group company for the use and purposes listed above. The reason is that we aim to give you the best service.

We may also disclose your personal information to third parties, when we:

  • Use third-party entities for the hosting of our website and other services
  • Use an external email marketing system to handle newsletters on different marketing and sales topics
  • Use third parties in events for which you register to facilitate your participation in such events
  • Manage your personal data in our CRM system
  • Process orders in our ERP system using a minimum of your personal data
  • Make arrangements with external logistics providers and other service providers
  • Use an external customer experience system to collect feedback on how LINAK performs
  • When we are obligated to disclose your personal data under applicable laws and regulations, which may include laws outside your country of residence

LINAK uses third-party data processors. Third-party data processors cooperate with us in the provision of the content and services you request. In doing so they safeguard the confidentiality of your data and apply the necessary technical and organizational measures. We regularly adapt our safety precautions to ongoing technical developments.

How we use Cookies and Third-Party Connections on our webpage:
We process data collected by cookies in order to:

  • Operate, improve, and optimize the performance and user experience of the website and its services
  • Perform customer and user analyses and segmentation in order to improve our understanding of our users, and provide better and tailored services to users
  • Generate statistics
  • Provide personalized advertising: We and our advertising partners use social media tracking tools such as Facebook Pixel and LinkedIn Pixel. We collect data when you use our webpage to find out how our online offering is used. We use this information and other personalization information to improve our services and for personalized advertising

For more information about cookies, please read our Cookie Policy which you will find on our website. You can at any time change or withdraw your consent from cookies and third-party connections via the Cookie Policy on our website.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

We also use Google Ads in our marketing for the purpose of assessing whether our products and services could be of interest to you. When you as a user click on an ad, Google places a cookie on your device. With the use of this technology, Google, and we as their customer, receive the information that you have clicked on an ad and were redirected to our website. The information is solely used for analyzing and optimizing our ads. We cannot identify visitors to the webpage before you choose to sign in to our newsletter or submit a contact form or similar. If you do not want this, you should opt out in our cookie setting. However, we will continue to receive anonymous statistical information about site visits. For more information, please see LINK.

Google Tag Manager is a solution operated by Google that allows website tags to be managed by an interface, which we use on our webpage. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information.
Further information can be found in the terms of use for this product: https://www.google.com/analytics/tag-manager/use-policy/.

We use the reCAPTCHA service provided by Google to protect our website from spam and abuse. It uses advanced risk analysis techniques to distinguish between humans and bots. This plugin query includes the sending of the IP address and possibly other data required by Google for the Google reCAPTCHA service. For this purpose, your input will be communicated to and used by Google. Your IP address is anonymized. Only in exceptional cases is a full IP address transmitted to a Google server in the United States and truncated there, and your IP address will not be merged with any other data from Google. This data collection is subject to Google's privacy policy. By using the reCAPTCHA service, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information about Google's privacy policy, please visit: https://policies.google.com/privacy.

How we use social media platforms:
In order to optimize our activities on social media platforms, such as LinkedIn and Facebook, we use tools such as lead ads and Facebook Custom Audiences, which means that we pay for the platform to assist us in finding relevant persons to target our content, based on registered interests or previously visited pages, collected by the platform. Criteria used for targeting our content are either set by us or the social media platform. Such sponsored ads are marked “Sponsored” in the social media platform. If you interact with our posts, we will note this communication.

How long we store your data:
LINAK will keep your personal data for only as long as is reasonably necessary for the purpose for which it was collected. LINAK may have to store data in order to comply with a legal retention requirement. We may keep data in an anonymized form for statistical purposes rather than deleting your data.

How we protect your data:
We have taken appropriate technical and operational security precautions to protect your data from being accidentally or intentionally manipulated, lost, destroyed, or accessed by unauthorized persons. Our security measures are reviewed regularly. We will update these measures in order to keep up with technological advances.

Your data rights:
You may opt out from receiving marketing related emails from us at any time. You must use the unsubscribe link in the marketing material. We will comply with your request immediately thereafter. You have to actively delete the Sitecore cookie on your PC. If you leave the cookie, LINAK will continue to receive statistical data about your visits to our webpage, and this will be linked to your name and email address in our system.

If you have comments or questions related to our handling of your personal data or if you want to access, update, change, or delete any of your personal data, you can contact us here.

Our postal address is:
LINAK A/S
Smedevænget 8, Guderup
6430 Nordborg
Denmark
Company Registration Number 66365328

If you believe we process or have processed your personal data illegally, you may lodge a complaint with the Danish Data Protection Supervisory Authority, Borgergade 28, 5., DK - 1300 Copenhagen K (Datatilsynet) or the supervisory authority of your country of nationality.

Changes:
We may change this Privacy Policy from time to time. All updates and amendments will be uploaded to the websites.

Last updated:
October 22, 2018.